#Poster #Manifesto #Emptiness and Texture
Studio Lull
A studio manifesto in form of poster.
Digital print. 24" x 36"
After all, doesn't it come down to impression among a number of images we encounter every day? Perhaps, a studio can exclusively specialize in creating moods — mood boards and mood images. Yet, let's break out from the loop of reproduction by adding a step in between. We breath in the mood from the boards, erase it to blank white, and then we shape the impression left in our heart. Moods are ephemeral, but they exist in its resonance. While a texture becomes data, data also can become a texture.
Lull. You open a file or a link, and you encounter — null
How do you feel about the blank?
Most of the time ( the null ) frustrates me. But it also awakens me — it places my mind to sit in the seat where my body is, awaken from my mind floating elsewhere in between the screens. Taking away the contents that has become noise. Grounding back. A lullaby.
We believe in visual poems. Indirect. Gaps breathing to speak more of those that can’t be spoken with words alone. Like the words in the poem, each image brings a closer-look, entails personal impressions abstracted — voice, humanist, tactile textures. Textures of each media — from paper to even digital screen — alive. Music plays in the background while working, letting subconscious feed-in to consistently work, linked without noticing just like how images work in designers mind. Texture like data, data like textures. Images and information becomes tactile — that you can touch and feel — ambiguous but real. Let it resonate.
Graphic designers are landscape architecture of digital image worlds. We have created street signs, signages, and buildings enough. We also need parks and forests to take a walk and breath — release.
Studio Lull creates a pair of mood board and mood image for you. We build a mood board and then overexpose it into white. On this blank, we re-imprint a poem. After all, it's all about an impression that resonates in our mind.
be-ing the mood
Designer is like an empty bottle.
White polaroid photographs found deep in your drawer. Look at the blank. Inks faded away. Look what’s around — notes around the frame, stains and scratches, and behind. Imagine its journey from a camera to hands, to the drawer.
Imagining — the scenery inside the frame — the screen — the window. Details become enlarged. Look at the world with micro - tele - scopes. Today, when we encounter images, we don’t see but only feel the impression.
Impressions left in minds. The mood. Here, we have a test. Take away the noise and replace it with blank. What resonates in there and in your mind?
